1. Packaging Rules

Packaging and Selling the Theme:
Congratulations! Now that you have created the theme and optimized it for all devices, it’s time to sell it; if you have created a theme for a customer, it’s time to send it with all the necessary files. The path to this point has been long and difficult, but it is not yet done. If you want your effort to translate into money, you must perform a series of operations that are necessary and essential to be able to sell and distribute your theme.
In this chapter, we are going to learn how to create the perfect pack within all theme files and documentation, and how to present it for a live demo preview.

The list of topics that will be covered in the chapter are as follows:
•Collecting and placing all the folders and files under one folder
•Creating the live demo preview
•Creating the theme documentation
•Packing the theme
•Selling the theme on ThemeForest
•Inserting the theme on the Magento Connect site
•The support and updates of a theme

Collecting and placing all the folders and files under one folder:
The very first thing to do is to collect all the files and the folders created for the theme, and create a folder that is ready to be uploaded or installed by the final user.Just to remind you, the following diagram is the tree of the folders and the files of our project:

all folder

The app folder contains the following folders:
• code: This includes the admin theme module and the widgets
• design: This includes the design structure of the frontend and the backend
• etc: This contains the files needed for the activation of the widget and module

The skin folder contains the following folders:
• frontend: This includes the images and styles for the frontend theme
• adminhtml: This includes the images and styles for the backend theme

Creating the live demo preview:
Now you have to test the theme pack by creating a live demo of the theme online,but we will cover this in the next section.Creating the live demo preview will help you to conduct an
additional test on your theme to check if everything is working as expected. If it is, you can proceed to the next step.

The performance of the sever:
Please keep in mind that the online demo will be accessed by a large number of visitors, mostly during the initial days after your theme is made available on a marketplace such as ThemeForest. So, make sure that your server is optimized for Magento and has high performance.To check if the server is compatible with a Magento installation, you can perform the following steps:
1. Download the magento-check.php file from http://www.magentocommerce.com/_media/magento-check.zip.
2. Extract the file and upload it on your server into the Magento installation folder, for example, http://www.sitename.com/magento_root/magento_check.php.
3. Then, open the link and check if everything is working correctly. If the server is optimized as well, you will see the following messages:

server-performing

Sample products:
Once you created a live demo, you have to create a product that will highlight all the features and beauty of your new theme. The products you use on the demo are very important, so pay attention to the pictures that you use for the demo products.The pictures you use will have a great impact for the theme, so it is necessary to use pictures that actually represent the products the theme is designed for.

So in our case, for example, the theme is designed for a book store, so we have used some book covers, as you can see in the following screenshot:

theme

Searching for royalty-free photos for the theme:
Where can you find some royalty-free pictures that can be used to create a great eye-catching live demo? If you search on the Internet, you can find a lot of websites.Let’s discuss some of the most important ones.

iStock:
The iStock (iStockphoto.com) website is probably one of the most well-known websites to buy photos. The quality of the pictures is very good, but the price of the extended license is very expensive.The extended license is needed to sell a theme; if you want to invest some extra money to get some eye-catching pictures and illustrations, this is the right site for you.

Another one site: https://us.fotolia.com/

BIGSTOCK:
The BIGSTOCK website includes a lot of images with licensing for templates.The photos are very good and the price is lower than that of iStock photos.You can try it for some days with a limited number of free pictures, or you can opt for a monthly subscription that allows you to download five photos per day.The site includes not only high-quality photos, but also some great vector files. The following is a screenshot of what the website looks like (http://www.bigstockphotos.com):

PhotoDune:
The PhotoDune agency is a part of the Envato network, where you can get a lot of pictures at a very low price. The following is a screenshot of what the website looks like (http://photodune.net/):

The Envato asset library
On the Envato blog, you can get some tips on where to find photos, and an asset library that includes some free files to be used for your next project.http://themeforest.net/page/asset_library

As you can see, there are many images that are grouped by a theme, so you can find pictures in the themes Nature, City, or Portfolio.Please keep in mind that you must be logged in to the ThemeForest website and that you must agree with the Envato conditions in order to find images on the page.

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